Search Engine Optimization (acronym SEO, search engine optimization) is a methodology for creating and editing web pages in such a way that their form and content are suitable for automated processing in Web search engines. The aim is to get the search results in search engines that correspond to the content of your website, enable higher ranking of your website and thus more numerous and also targeted visitors.
As most used SEO techniques are not original and are based on the principles of publishing accessible and barrier-free site, these techniques are useful not only for computer equipment, but also for ordinary and especially handicapped users.
However, there is criticism of SEO, which criticizes the objectiveness of these measures or their misuse. Robots are not artificial intelligence, and therefore the importance of the content for the visitor is evaluated indirectly.